Taskers Small Jobs & Repair Complete Brand Identity
Taskers Small Jobs & Repair had five-star service, trustworthy techs, and an inspiring owner.
What they Didn't have was an identity to match…
Brand Development
Illustration
Animation
Social Media
Being the best-kept secret is a terrible business plan.
Taskers Small Jobs & Repair had the skills to be a local powerhouse, but their non-existent brand kept them as a referral-only secret. They had the five-star service and the pro-level work, but no identity to match. We tossed the generic, clip-art look, and built a system as dependable as their technicians. A design system that balances a fun, illustrated character with authentic, real-world textures and a clean, sturdy type system.
The result is INSTANT credibility. Taskers is no longer just a "guy-I-know" from a Facebook post. Taskers is now a legitimate, professional service. The new identity projects trust, quality, and confidence. With their van wraps to uniforms now reflecting the powerhouse they always were, Taskers has the tools to grow far beyond referrals.
LOGOS
Most Handyman logos look like clip-art. We weren't having it. Taskers needed to command trust, so we built a custom, hand-drawn, bold logotype that’s all business. It’s sturdy, and authentic to to the company's charm. This is Taskers Small Jobs & Repair's stamp of quality.
TYPE, COLOR, & TEXTURE
Sigmund PRO, a wide-shouldered typeface with 70's character and real muscle is backed by a palette pulled straight from a sun-faded garage. A brand color palette featuring: "Mallard Green", a deep, hardworking green that acts as the new black. "Orange You Glad" brings a confident, retro rust, while "Mr. Small Blue" feels like a pair of reliable, broken-in jeans. It’s all balanced on "Taskers Tan", a clean, off-white that feels more warm than a sterile white. We used textures with history, like worn paper folds, rough ink, and halftones, to give the brand a tangible, authentic character.
ICONS
The logotype is the promise. These icons are the proof. They’re the hard-working visual shorthand for what Taskers does: painting, repairs, yard work, but with all the authenticity of the main brand. We built them to work everywhere: as quick-read visual cues on the website, as social media shorthand, and as dope stickers ready for a toolbox.
MEET MR. SMALL…
This brand needed a face. So we put the founder's on it.
Meet Mr. Small. He’s not some cartoon animal, or pulled from a stock site. He’s a custom-drawn caricature of the founder himself. In an industry of faceless vans and anonymous crews, we put the man behind the work, front and center.
Mr. Small is the "Small" in "Small Jobs & Repair." He’s the promise that you're hiring a person, not a process. He’s built to look you in the eye and earn your trust.
WORK, WORK, WORK, WORK…
This guy works. On social media, he’s not just a logo tucked in the corner; he is the brand's voice. He’s the one dishing out pro-tips, pointing out the "before/after," and giving the "job well done." He’s the expert holding the drill in the tutorial. He turns a faceless feed into a real conversation with the guy who's actually in charge. He’s the ultimate stamp of "I stand by this work."
SOCIAL MEDIA
The social feed is as honest as the brand itself. That means no stock photos. No slick marketing fluff. It’s just a straight-up, behind-the-scenes look at the actual work, hosted by Mr. Small. This is where we post the "before/after" proof, share genuine pro-tips, and celebrate the craft.
COMPANY MERCH
We wanted our hard-working clients to have merch that worked just as hard as them. But most importantly, we focused on merch that our clients actually want. We’re talking premium work shirts that put Mr. Small on the job. Collectible enamel pins of the custom icons. Even the leave-behinds, like the "Don't Forget" notepad, have a real job to do. To-do list doers rejoice!
Latest Work
Donatos Pizza Design Showcase
From delivery driver to design leader, highlights from my career at Donatos Pizza.
Art Direction
Packaging Design
Environmental Design
Social Media
Ohio State Football x Donatos Pizza NIL Social Campaigns
Hometown star power meets hometown pizza power. O-H!
Partnership Co-Branding
Art Direction
Social Media
Digital Assets