Donatos Pizza: Delivery Driver to Design Leader

I knew firsthand that what made our pizza different was its unapologetic abundance of toppings. Competitors had to shoot their pizzas from a distance to hide the gaps, so I realized we could do the opposite. My strategy was to turn the camera into a magnifying glass, embracing tight, macro shots to prove there wasn't a single bald spot on our pizza. We used intentional lighting to make every cupped pepperoni glisten and every shred of cheese feel essential. This confident, close-up approach became our visual language, telling a story of abundance our competition couldn't match.

I led the design for countless in-store and at-home print pieces: flyers, coupons, and promotional materials that spoke directly to our customers. This consistent visual strategy also paved the way for our website’s look and feel. By establishing strong visual guidelines and a cohesive aesthetic for print, we created a seamless brand experience that effortlessly translated to the digital world, ensuring our online presence was as inviting and recognizable as walking into one of our restaurants. Every visual element had a purpose and told a part of the Donatos Pizza story.