DONATOS PIZZA: CAREER SHOWCASE
My journey started behind the wheel of a '97 Jeep Cherokee Sport that That would boil engine coolant if I pushed it past 55mph…
As a delivery driver, I got a crash course in customer experience that no focus group can replicate. I saw how a coupon saved a Friday night. I felt the stress of the rush and the relief of a hot delivery. I didn’t have to guess what the stores were up against. I lived it.
DIGITAL TRANSFORMATION
DIGITAL TRANSFORMATION
Taking the brand’s Passion for Pizza and turning it digital.
We Have a community of passionate pizza people and we did our best to make them hungry.
12K+
TIK TOK FOLLOWERS AT LAUNCH
200K+
FOLLOWERS ACROSS ALL PLATFORMS
21K+
ORGANIC IMPRESSIONS ON TOP POSTS
We Have a community of passionate pizza people and we did our best to make them hungry.
12K+
TIK TOK FOLLOWERS AT LAUNCH
200K+
FOLLOWERS ACROSS ALL PLATFORMS
21K+
ORGANIC IMPRESSIONS ON TOP POSTS
We Have a community of passionate pizza people and we did our best to make them hungry.
12K+
TIK TOK FOLLOWERS AT LAUNCH
200K+
FOLLOWERS ACROSS ALL PLATFORMS
21K+
ORGANIC IMPRESSIONS ON TOP POSTS
We built our digital presence to be like a machine. We architected a design system to replace the one-off chaos with precision efficiency. We needed to speak to loyal Rewards members and dietary-specific customers without breaking the brand. I built a framework that allowed us to produce hundreds of custom graphics annually. It was about building a consistent, visual relationship that drove actual revenue with speed.
We built our digital presence to be like a machine. We architected a design system to replace the one-off chaos with precision efficiency. We needed to speak to loyal Rewards members and dietary-specific customers without breaking the brand. I built a framework that allowed us to produce hundreds of custom graphics annually. It was about building a consistent, visual relationship that drove actual revenue with speed.
ART DIRECTION
ART DIRECTION
Competitors shoot wide to hide the gaps. We did the opposite.
I knew our differentiator was "Edge to Edge" abundance, so my strategy was aggressive: Turn the camera into a microscope. We embraced macro shots. We used lighting to make every cupped pepperoni glisten and every shred of cheese feel essential.
Competitors shoot wide to hide the gaps.
We did the opposite.
I knew our differentiator was "Edge to Edge" abundance, so my strategy was aggressive: Turn the camera into a microscope. We embraced macro shots. We used lighting to make every cupped pepperoni glisten and every shred of cheese feel essential.
THE "NOT SORRY" APPROACH
Unapologetic abundance was our strategic weapon. While the competition hides their product behind wide angles, we zoomed in. We applied this visual message across print and web, creating a seamless system. Whether it was flyers on a door handle or the homepage of the site, the story was consistent.
THE "NOT SORRY" APPROACH
Unapologetic abundance was our strategic weapon. While the competition hides their product behind wide angles, we zoomed in. We applied this visual message across print and web, creating a seamless system. Whether it was flyers on a door handle or the homepage of the site, the story was consistent.
PIZZA & PURPOSE
PIZZA & PURPOSE
Design means nothing if it doesn't serve people.
One of my proudest moments wasn't a sales record. It was designing the jerseys for the Donatos "Powered By Pepperoni" Pelotonia team, raising money for cancer research. Seeing those kits worn for a vital cause was a distinct reminder of the real-world weight this work carries.
Design means nothing if it doesn't serve people.
One of my proudest moments wasn't a sales record. It was designing the jerseys for the Donatos "Powered By Pepperoni" Pelotonia team, raising money for cancer research. Seeing those kits worn for a vital cause was a distinct reminder of the real-world weight this work carries.
Walking past a Someone holding a pizza box I designed? That never got old.
Seeing the work out in the wild, was the best part. It’s a specific kind of joy to know you built something that millions of people interact with on a Friday night.
I started this ride as a delivery driver drawing on boxes, to leading the brand design for 464 locations across 29 states. It let me see this business from the street level up to the boardroom. I’ve loved the ride, and I’m ready for whatever comes next.
Walking past a Someone holding a pizza box I designed? That never got old.
I started this ride as a delivery driver drawing on boxes, to leading the brand design for 464 locations across 29 states. It let me see this business from the street level up to the boardroom. I’ve loved the ride, and I’m ready for whatever comes next.
FEATURED WORK
TASKERS SMALL JOBS & REPAIR
A 5-STAR SERVICE RECEIVES THE 5-STAR BRAND IT DESERVES
BRAND BUILDING
MOTION DESIGN
ILLUSTRATION
ART DIRECTION
DONATOS PIZZA: CAREER SHOWCASE
AN EDGE TO EDGE® LOOK AT MY BRAND DESIGN CAREER
BRAND IDENTITY
DIGITAL EXPERIENCES
PHOTOGRAPHY
ART DIRECTION
ONE SMALL PEPP FOR MAN
LAUNCHING A BRAND INTO THE GHOST KITCHEN UNIVERSE!
BRAND BUILDING
MOTION DESIGN
ILLUSTRATION
PACKAGING DESIGN
OHIO STATE BUCKEYES:
NIL CAMPAIGNS
HOMETOWN STAR PLAYERS MEET HOMETOWN PIZZA
PHOTOGRAPHY
MOTION DESIGN
BRAND BUILDING
ART DIRECTION
