method behind the madness:
"MAD" is the refusal to be boring. It’s the Creative Energy that connects with audiences.
"READY" is the Discipline that allows a business to scale without breaking.
MEET THE ARTIST
MEET THE ARTIST
My name is Jeffrey Hughes, and I make attention-grabbing visual systems that solve real business problems. I understand the chaos of operational hurdles. I keep that reality in mind when designing brands people root for.
• Experience: 15 Years
• Home Base: Columbus, OH
• Inspiration Source: Vintage Toy Packaging, Mid-Century Modern Cartoons, Comic Books
• Walk-Up Song: "Sabotage" by Beastie Boys
• Fuel: Pizza & Making Money… for More Pizza.
My name is Jeffrey Hughes, and I make attention-grabbing visual systems that solve real business problems. I understand the chaos of operational hurdles. I keep that reality in mind when designing brands people root for.
• Experience: 15 Years
• Home Base: Columbus, OH
• Inspiration Source: Vintage Toy Packaging, Mid-Century Modern Cartoons, Comic Books
• Walk-Up Song: "Sabotage" by Beastie Boys
• Fuel: Pizza & Making Money… for More Pizza.
ART DIRECTION
ART DIRECTION
BRAND IDENTITY
BRAND IDENTITY
BRAND BUILDING
BRAND BUILDING
DIGITAL EXPERIENCES
DIGITAL EXPERIENCES
MOTION DESIGN
MOTION DESIGN
PACKAGING
PACKAGING
PHOTOGRAPHY
PHOTOGRAPHY
Let's Work TOgether
Let's Work TOgether
READY TO LAUNCH
BRAND IDENTITY
• Visual Identity System: logos, wordmarks, and responsive icons.
• Strategy: Color psychology and typographic hierarchy.
• Comprehensive Brand Guidelines
• Launch-Ready Assets: Every file format you need, organized and ready.
READY TO LAUNCH
BRAND IDENTITY
• Visual Identity System: logos, wordmarks, and responsive icons.
• Strategy: Color psychology and typographic hierarchy.
• Comprehensive Brand Guidelines
• Launch-Ready Assets: Every file format you need, organized and ready.
READY FOR MORE
BRAND REFRESH
• Visual Audit: A strategic look at what works and what doesn't.
• Logo Evolution: Modernizing the mark without losing the legacy.
• System Expansion: New patterns and textures to freshen the vibe.
• Rollout Strategy: How to introduce the new look to your fans.
READY FOR MORE
BRAND REFRESH
• Visual Audit: A strategic look at what works and what doesn't.
• Logo Evolution: Modernizing the mark without losing the legacy.
• System Expansion: New patterns and textures to freshen the vibe.
• Rollout Strategy: How to introduce the new look to your fans.
SHELF READY
PACKAGING DESIGN
• Structural Design: Custom dielines and format strategy.
• Shelf Impact: High-contrast "face" panels designed to cut through the noise.
• 3D Mockups: Test the look before print.
• Production: Print-ready files. No surprises at the press.
SHELF READY
PACKAGING DESIGN
• Structural Design: Custom dielines and format strategy.
• Shelf Impact: High-contrast "face" panels designed to cut through the noise.
• 3D Mockups: Test the look before print.
• Production: Print-ready files. No surprises at the press.
READY TO IMAGINE
ILLUSTRATION
• Custom Mascots: Character design and brand avatars.
• Iconography: Custom sets that match your unique voice.
• Pattern Libraries: Vintage-inspired textures and backgrounds.
• Spot Illustration: Assets for merch, campaigns, or digital.
READY TO IMAGINE
ILLUSTRATION
• Custom Mascots: Character design and brand avatars.
• Iconography: Custom sets that match your unique voice.
• Pattern Libraries: Vintage-inspired textures and backgrounds.
• Spot Illustration: Assets for merch, campaigns, or digital.
i build brands that work hard and push buttons.
Like the one below…
I BUILD BRANDS THAT WORK HARD AND PUSH BUTTONS
Like the one below…